CORPORATE SOCIAL RESPONSIBILITY SUMMARY Assignment

CORPORATE SOCIAL RESPONSIBILITY SUMMARY - Assignment Example The corporation’s vision is to be the customer’s favorite place, hence the best fast food corporation globally. However, this vision is achievable if the firm fully embraces Corporate Social Responsibility (CSR) whereby currently it has instituted programs towards in each state. This study will discuss in detail about McDonald’s corporation how it exercises its CSR and some of the areas that need improvement for it to realize its vision. When it comes to CSR, this firm ensures that it does the best as cited by Kathleen Bannan, who is the CSR senior manager. She contended McDonald’s has evolved in how it handles its CSR with the intention of being unique in the market (Singh, 2010). Hence, achieving its goals seen in its establishment of branches in other states that serve quality products. The firm is always making efforts to safeguard environment by using less energy, hence fewer emissions compared to others that have proved to be great emitters in their locations. For instance, all their trucks run on biodiesel, which is normally reused from spent cooking oil (McDonald’s UK 2011). To safeguard environment, the firm also utilizes LED bulbs and waterless urinals to reduce the amount energy used. Apart from using recycled cardboard boxes, it also recycles its packaging materials, hence saving on packaging costs (Lee & Kotler, 2013). Due to its involvement in charitable activities, the company has build it reputation besides fame especially among the youths who love snacks. One program under its organizations is the HACER launched in attempt to minimize schools’ dropout which was on the rise especially among Hispanic students (RMHC, n.d). McDonald’s also gives accommodation to families who have children in hospital through the â€Å"home away from home† program (RMHC, n.d). Despite achievements that the

Strategic Mangement Essay Example | Topics and Well Written Essays - 1500 words

Strategic Mangement - Essay Example Basically, the company has witnessed a steady growth in the Australian Wine Industry and is one of the leading export industries especially to the United States. 2. Yellow Tail operates in an environment where there are also competitors who offer the same products and in this case, a SWOT analysis is more appropriate for this task of analysing the environmental factors that affect the organisation’s operations. It defines the relationship between the internal and external environmental factors that can affect an organisation in a bid to deal with its strategic analysis (Robinson 1997). Basically, SWOT stands for strengths, weaknesses which represent the internal environment of the firm while opportunities and threats are external environmental factors. The major strengths of the company include the following: The name is unique and interesting, the packaging depicts the famous kangaroo and the pricing is low among other factors. The company is able to offer satisfactory products to its customers abroad as well. Its weaknesses are; it heavily relies on export market, it has limited brands and cannot continue attracting customers over a long period and the fact that it uses limited advertisements is another major weakness which can negatively impact on the organisation. There are different opportunities for the company. The distribution pattern in global markets is a very big opportunity for the company compared to other locally based players in the industry. Using new technology in brewing wine is another opportunity for the company. The other opportunity is the need for adoption of new information and communication technology tools such as the internet to effectively market its products. It can utilize the internet to reach the customers who are beyond the local markets. Through specially designed websites, it can also be possible to market other products that are not found in the local stores. However, one notable threat to Yellow Tail is the