Independent Research Proposal Example | Topics and Well Written Essays - 1250 words

Independent - Research Proposal Example This essay highlights that the major motivations in carrying out the research stems from my interest in marketing and various strategies that organisations use in ensuring success. For instance, the main strategies used by the KFC includes offering competitive prices, developing quality and diverse products, and ensuring that the products are in convenient locations where the target markets can easily access. The study will help in exploring the development strategies of the KFC and comparing it with other international restaurants such as the McDonalds. Therefore, if problems are detected in the strategies, areas of weakness will be identified and recommendations will be made.This paper declares that  using of scientific methods is essential in providing an organised structure for making theories as well as solving problems. On the same note, it minimises bias and shows the proper steps that ought to be taken in order to reach a conclusion. In addition, a research design is the ov erall strategy that is used in integrating the research components in a logical and sound manner to fully address the problem.  The research proposal will employ a mixed methodology of both qualitative and quantitative analysis in which there will be an understanding on the existing development strategies and analyse the issue of localisation of KFC in China.  The proposal will also employ both an action and historical research design. The action research design helps in understanding the issues and coming up with intervention strategies.